5 Tips on what NOT to do
- Don’t price your work too low. If you don’t value it, why should a potential buyer?
- Do NOT price your work according to emotion. Price according to size.
- Only sell your best work. Initially, because you’re trying to establish a reputation and later on because you’re trying to maintain it.
- If you want to include a painting in an exhibition because of it’s one of your best but don’t really want to sell it, don’t be tempted to price it high in the hope it won’t.
- Don’t undercut the price set in a gallery through a later private sale. You risk alienating the gallery owner who displayed your work in the first place.
A Mathematical Approach
- You decide on a price for a square inch (or centimeter), then multiple the area of a painting by this, then round it up to a sensible figure.
- Most people will use a calculator for this approach, but if you can do it with mental arithmetic then you never have worry about it….